The independent marketing journalFor founders & small teams

Building is only
the beginning.

Good products need to be found.

Practical ideas for turning what you build into something people discover, understand and choose.

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IDEAS INTO ACTION
A little direction goes a long way

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The reason we’re here

A good product.
An empty room.
Let’s work on that.

Building software got faster. Finding the right words, the right audience and a reason to be chosen still takes work. That’s what we write about.

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